Keep On!

In an era where money and fame are the most sought after commodities,
we aspire to be something that both captivates and motivates.
New York City can be taxing on the mind, body, soul and wallet. It can also be a wonderful incubator for dreams, hopes, and fulfillment. This great city is the home of many potential, budding and seasoned entrepreneurs/small business owners.
Just as some of us need our daily fix of caffeine, there are those of us who need a push to be greater than we think we are, push to dream bigger and motivation to keep that small business going, even in the face of hardship and struggle.
We want to know what it is that keeps New York's finest small business owners going, especially in this time of financial turmoil.

Sunday, December 7, 2008

Good Times, Great Taste

Jean-George Thourrain & Joel Valdi

Chef & Manager
Boucheron Restaurant
72 Grand Street, NOLITA


Bio Born: Geneve, Switzerland
Rhinebeck, NY


Small businesses are able to move so much more quickly than bigger companies.
I knew I liked cooking and I was good at it, but I never really thought of it as a career.
So when a new opportunity arises, I think small business is at an advantage to be an early adopter.
I always loved recipe books and I would buy myself the Women’s Weekly books and recipe cards.

Small businesses can’t just write a big check to solve a marketing problem.
Nobody likes to deal with huge, faceless corporations. We all like the human touch, and that’s what small businesses do best
Art by nature is a very solitary practice and I loved the collaborative effort of a restaurant.
Someone told me when I was younger that whatever you do, do a good job and it will lead somewhere else.
There are always lots of meetings, a lot of running around and a bit of travel because I have a restaurant in Japan now
I think the best people just have a natural flair for it. It’s not hard, but people who are naturally talented at cooking love doing it and it’s their relaxation. You can’t fake that passion.
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